Project ELEVAC | Transforming Campus Mobility.
Rerouting human traffic in busy universities and resolving physical infrastructure bottlenecks through real-time transparency and behavioural nudges.
Project Overview
When a building's vertical mobility collapses under peak congestion, adding elevators is a structural impossibility. Ground-level observation revealed a behavioural inefficiency: nearly 60% of users occupied high-capacity lifts for micro-trips (under five floors), effectively crippling the system. The root cause was an information deficit combined with unoptimized human habits that created daily, systemic gridlock.
My role as PRODUCT DESIGNER
ELEVAC operates as a crowd-optimization engine, leveraging software to solve a physical constraint without architectural modifications.
- Information Transparency: Integrated real-time occupancy and wait-time data panels, instantly eliminating user uncertainty and dispersing crowd build-up before it peaks.
- Behavioral Rerouting: Designed mobile-first incentives targeting lower-floor users, aggressively nudging them toward stairs to free up heavy-load capacity for long-distance trips.
- Frictionless Scaling: Solved a tangible spatial crisis entirely through digital logic and human psychology.
Building for reality, not just the canvas.
© 2026 Designed & Documented by Akash Mounabhargav. All Rights Reserved.